The trend for popping-up doesn't seem to be going anywhere so this being the case at least someone is doing something interesting with it. Take one destitute petrol station in Clerkenwell, some budding architecture students from Cambridge with a penchant for film and you have The Cineroleum. We've got a thing for petrol stations since Alexander Wang's party held in one during New York Fashion Week, A.C.E
Running until mid-September this is one jack in the box that keeps true to what pop-up is really about with a cultural twist.
www.cineroleum.co.uk
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