We're partial to a flick through many a men's style biannual; the now defunct Arena Homme, GQ Style, Man About Town, Another Man to name a few...no doubt there's plenty more hiding in the wings somewhere but its the one that does what it says on the tin, much like that of a tin of Baked Beans, that pleases us and has us leafing through with intrigue the most. Yes Fantastic Man, the Dutch based style bible with a cultural edge established by Jop Van Bennkom and Gert Jonkers a while back has been something of a collectable. If its not profiling Rupert Everett then its Tom Ford or perhaps Helmet Lang shot on his Hampton's Farm with the chickens. Thank the Lord for this different and more intelligent take on men's style and substance.
One would think that Jop and Gert had their hands full compiling quite such a book every six months but nothing seems to be beyond their reach and finally we can all actually smell Fantastic. A cheeky collaboration between Byredo Parfums and the original concept store in ever-chic Paris, Colette, has resulted in Fantastic Man having its own cologne. With hints of Bergamont, Caradmon, Star-Aniseed and Patchouli someone really has been sniffing around to create the perfect mix.
So who would've thought, now when someone asks the common question posed to many an Established Man staffer, "What are you wearing?" in reference to whatever Eau de Cologne one might have had a quick spritz of, the answer can simply be "Fantastic".
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